What Bartenders and Buyers Are Paying Attention To
Every year brings subtle shifts in how people drink, what they buy, and why certain bottles rise in popularity. While some trends fade quickly, others signal long term changes in taste, lifestyle, and consumer priorities.
As we move into the new year, bartenders, buyers, and producers are aligning around a few clear themes. Whether you are a casual drinker or an enthusiast, these trends offer insight into what you will be seeing more of on shelves and menus.
Lower Proof, Higher Intention
One of the strongest trends continuing into this year is the demand for lower alcohol options. Consumers are not necessarily drinking less for lack of interest. Instead, they are drinking more intentionally.
Lower proof spirits, session beers, and wines with balanced alcohol levels allow people to enjoy flavor without overindulgence. This shift reflects a broader focus on wellness, moderation, and sustainability in everyday habits.
What makes this trend notable is that quality has improved significantly. Lower alcohol no longer means lower flavor.
A Lower Proof Cocktail to Try: The Hugo Spritz
Light, aromatic, and refreshing, the Hugo Spritz has become a favorite among bartenders looking for elegant flavor with lower alcohol content.
Ingredients
- 1 oz elderflower liqueur
- 4 oz prosecco
- 1 oz club soda
- Fresh mint leaves
- Lime or lemon wheel for garnish
Instructions
Fill a wine glass with ice. Add the elderflower liqueur, followed by prosecco and club soda. Gently stir to combine. Garnish with fresh mint and a citrus wheel.
The Hugo Spritz delivers floral sweetness and brightness without feeling heavy, making it an ideal example of how lower proof cocktails can still feel refined and satisfying.
Premium Is Becoming Personal
Premium products are no longer defined only by price or prestige labels. Today’s drinkers are looking for craftsmanship, story, and authenticity.
Small batch spirits, estate-driven wines, and independently produced beers continue to gain traction because they feel personal and purposeful. Buyers are paying closer attention to who made the product, how it was made, and why it exists.
This trend favors producers who focus on quality and transparency rather than mass appeal alone.
Classic Styles Are Making a Comeback
While innovation remains important, many consumers are rediscovering classic styles and traditional profiles. Well-made bourbons, rye whiskey, traditional gin, old-world wine regions, and classic beer styles brewed with care are seeing renewed interest.
This return to fundamentals reflects a desire for reliability and familiarity. Classic does not mean boring. It means proven, balanced, and dependable.
Ready to Drink Continues to Evolve
Ready-to-drink cocktails are no longer a novelty. They are a permanent category that continues to mature.
Buyers are looking for better ingredients, cleaner flavor profiles, and packaging that feels intentional rather than gimmicky. Smaller producers are entering the space with cocktails that resemble what you would order at a bar rather than something overly sweet or artificial.
The result is a category that appeals to both convenience seekers and quality focused consumers.
Wine Drinkers Are Exploring Beyond the Label
Wine trends this year are less about brand recognition and more about discovery. Shoppers are becoming more open to lesser known regions, alternative grape varieties, and food friendly styles.
Instead of defaulting to the same labels, consumers are asking questions, reading descriptions, and trusting recommendations. Education and guidance play a larger role in wine buying decisions than ever before.
This shift rewards curiosity and conversation.
Local and Regional Still Matter
Despite global availability, interest in regional and locally distributed products remains strong. Shoppers want to support businesses that feel connected to their community and reflect regional taste.
Local relevance adds meaning to the purchase, whether it is a nearby brewery, a regional distributor, or a store that understands local preferences.
What These Trends Mean for Shoppers
This year’s trends are all about enjoying what you like, trying something new when it feels right, and choosing quality over quantity. There is no single right way to drink. The best option is the one that fits your taste, your moment, and your lifestyle.
At Tri-State Liquors, we are here to help you find bottles you will actually enjoy, whether you are exploring lighter options, sticking with classics, or trying something new this year. Stop in, ask questions, and let us help you make your next choice an easy one.